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Tips on using Twitter

87. Edit the URL name and use a main keyword which best describes your company. From the default URL assigned to your profile by Twitter, edit it into something like www.twitter.com/YouCompanyNameHere. 88. Regularly post news and events. If you leave your Twitter account unattended, people...

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Tips on using Facebook

72. Open a group account, not a personal account. There are two types of account you can open on Facebook. For social media marketing, you should open a group account instead of a personal account. Its features are designed for marketing. 73. Get your first 25 likes. A group account will only...

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Tips for safety

100. Be transparent while exercising caution. Your subscribers will like it if you are transparent. They will feel connected with you. But you must limit how much information you withhold. 101. Only withhold the physical address or office address of the company itself. You are not obliged nor...

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Tips on outsourcing work and task

60. Make sure the account holder you hire knows your ideals and standards. You may choose to hire a person to manage and maintain your blog page. But they should know your standards. They should understand how you want to run things. 61. Have someone check the site throughout the day and...

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Tips on how to expand the reach of your social media account

49. Advertise your social media account. The purpose of your social media account is to advertise. However, a social media account is an advertisement tool that also needs to be advertised. Tell people to visit your social media account. 50. Always include your social media URL to your other...

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Tips on using language

33. Decide on a language to use. English is considered the international language. But there are still plenty of people who cannot understand English. If your target is a small locality, maybe you can use their language instead. 34. Consider duplicate pages that are translated to other...

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Tips on dealing with trolling, defamation, and other derogatory comments from users

67. Check for possibly derogatory messages all the time. Check your page all the time, or at least have someone do it for you. You need to deal with negative comments as soon as possible before they affect the opinion of other subscribers. 68. Avoid the domino effect of negative...

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Tips on getting started with a social media site

3. Make a draft plan of the contents first. Getting started without a plan can lead to a messy start. This will not be good for your company image. So before you make your social media account available, make sure that you planned for its contents and design first. 4. Come up with an editorial...

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Tips on keeping subscribers glued to your account

14. Keep your pages looking beautiful and/or professional. You may need to hire people to do this for you. This is important because if your social media profile looks shabby, people will probably not have a very good impression of your company. 15. Sport a page design that corresponds to the...

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Tips on using multimedia content

24. Use only high quality media content. Do not settle for mediocre quality. The quality of the media content you upload will have a huge impact on your company’s image. Make sure that you only use high quality ones. 25. Instead of uploading videos to the actual social media account,...

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